Last updated: 05.07.2026
This Cookie Policy explains how OK Cleaning Laboratory INC. (“Cleaning Laboratory,” “we,” “us”) uses cookies and similar tracking technologies on cleaninglaboratory.com. It covers what cookies are, which ones we use, why we use them, and how you can control them.
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences, analyze how visitors use the site, and deliver relevant advertising. Some cookies are set by us (first-party cookies), and some are set by third-party services we use (third-party cookies).
How We Use Cookies
We use cookies for the following purposes:
- Essential: To make the website function properly — navigation, form submissions, and access to secure areas.
- Analytics: To understand how visitors interact with our website so we can improve content, structure, and user experience.
- Marketing: To deliver relevant advertisements, measure ad performance, and limit how often you see the same ad.
- Functional: To load third-party content such as customer reviews and our pricing and booking module.
Cookies We Use
Essential Cookies
These cookies are necessary for the website to function. They cannot be switched off. They are set in response to actions you take, such as submitting forms or using our booking module.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_sec_* | WordPress | Authenticates logged-in sessions | Session |
| wp-settings-* | WordPress | Stores admin interface preferences | 1 year |
| PHPSESSID | Server | Maintains server session state | Session |
Analytics Cookies
These cookies collect anonymous information about how visitors use our website — which pages are visited, how long users stay, and where they come from. This data helps us improve the site. No personally identifiable information is collected through analytics cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics (GA4) | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes visitors within 24 hours | 24 hours |
| _clck | Microsoft Clarity | Stores Clarity user ID | 1 year |
| _clsk | Microsoft Clarity | Connects page views into a single session | 1 day |
| MUID | Microsoft Clarity | Identifies unique browsers visiting Microsoft-enabled sites | 1 year |
| ANONCHK | Microsoft Clarity | Indicates whether MUID is transferred to ANID (used by advertising) | Session |
| MR | Microsoft Clarity | Used to collect data for analytics purposes | 6 months |
| SM | Microsoft Clarity | Synchronizes the MUID across Microsoft domains | Session |
Microsoft Clarity records anonymized session replays and heatmaps to help us understand how visitors navigate the site. Clarity does not collect passwords, payment data, or sensitive form fields. Learn more at Microsoft Clarity Terms.
Marketing Cookies
These cookies are used to track visitors across websites and serve ads that are relevant to your interests. They also help us measure the effectiveness of our advertising campaigns.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for ad delivery and measurement | 3 months |
| _fbc | Meta (Facebook) | Stores last click information from Facebook ads | 3 months |
| fr | Meta (Facebook) | Delivers and measures ad relevance | 3 months |
| _gcl_au | Google Ads | Stores ad click information for conversion tracking | 3 months |
| _gcl_aw | Google Ads | Tracks Google Ads click and conversion data | 3 months |
Functional / Third-Party Cookies
These cookies are set by third-party services embedded on our website to provide additional functionality.
| Service | Purpose | Data Collected |
|---|---|---|
| Trustindex | Displays verified customer reviews from Google Maps and Yelp on our website | May set cookies to load and cache review content |
| Calniq | Our pricing and booking module. Allows visitors to select a cleaning type, view estimated prices, and submit a service request | When you submit a request: first name, last name, phone number, property address, preferred cleaning date and time, and your message. This data is transmitted directly to Cleaning Laboratory for the purpose of processing your inquiry. It is not shared with advertisers or unrelated third parties |
Your Choices
When you first visit our site, a cookie banner allows you to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by clicking the cookie settings link in the footer of any page.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking essential cookies may prevent parts of the website from functioning properly.
Browser-specific instructions:
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-Out Browser Add-On.
Data Retention
Analytics data collected by Google Analytics is retained for 14 months. Microsoft Clarity session recordings are retained for 30 days. Marketing cookie data is retained according to each provider’s policies (see links above). Personal data submitted through the Calniq booking module is retained by Cleaning Laboratory for the purpose of service coordination and follow-up.
Updates to This Policy
We may update this Cookie Policy when we add or remove third-party services. The “Last updated” date at the top reflects the most recent revision. We recommend checking this page periodically.
Contact
If you have questions about our use of cookies, contact us at cleaninglaboratory.ny@gmail.com or call (929) 998-9112.